GPT websites or programs are those that specialize in paying users to execute specific tasks, usually in the form of paid advertising. GPT ("get paid to") ads may include, among others, paid tasks like clicking on ads, joining websites, taking surveys, promoting websites and completing offers. While some websites may specialize in serving a specific type of GPT campaigns, like PTC sites, a GPT program may offer a great variety of GPT types so users may choose what kind of paid tasks suits them best.
A GPT program differs from other forms of paid advertising systems, like MLM ("multi level marketing") ‐ for instance, mainly because it doesn't require its final users to make any type of purchase or funding, on contrary, users are supposed to get paid for their time and effort only. By that definition, GPT programs may not be characterized as a financial scheme of the sorts of pyramid or Ponzi schemes which are, on most countries, considered as illegal practices.
The business model of a GPT website is pretty straightforward: advertisers looking to reach an audience
for their products or services pay GPT programs to get their ads served to its members. The owners of
a GPT website pay its users for completing those ads.
(GPT program profit) = (Ad sales from advertisers) ‐ (Total paid to members) ‐ (Other expenses)
Where other expenses may include, among others, Web hosting, maintenance and payout fees. The final price of advertising packages and the value paid to members upon ad completion should be decided based on the above equation.