GPT programs and online advertising.

Online advertising.

Internet has been a major medium of advertising and one of the principal source of media investment growth in the Western world since mid-90s due the penetration of World Wide Web into people’s lives. Despite being the trend these days, online advertising is a large and complex topic that has been the subject of many studies and research for the “Holy Grail” of Internet revenue.

Unlike other traditional media types like news paper, television, magazine and radio, the Internet offers a vast sea of different advertising formats, tools and resources that provide different results in terms of traffic volume, audience tracking, product awareness and sales conversion. One of the most employed technique of advertising, that we are going to discuss next, are the so-called GPT (Get Paid To) campaigns.

“Get Paid To (…)” vs “Pay per (…)”

In a world  of technical terms and acronyms, Get Paid To (…) and Pay Per (…) are simply two sides of the same coin, they are the same advertising tool as seen by different perspectives: that one of users who get paid to see, complete or promote ads and that one of advertisers who pay for their ads to placed in a given network.

As an example of GPT (PTC, PTP, PTR, etc) vs PP* (PPC, PPA, etc) , let’s take an advertising service that distributes ads to Websites across a network of members: advertisers pay for each click they receive and members get paid to promote advertisement on their Websites. For members, it’s a PTP (Get Paid To Promote) program. For advertisers, it’s a PPC (Pay Per Click) campaign. Or, in a more direct example, Google AdSense is a PTP service while Google AdWords is a PPC service; different perspectives of the same advertising process.

Different GPT types for different advertising needs

Despite a history of being “overused” by some MLM (multi-level marketing), link farms, “get rich quick” schemes and by other types of not-so-legit business, GPT still poses itself as a very effective method of online advertising with many advantages for advertisers, publishers and for the target audience. Next, we are going to look at the different types of GPT campaigns, its pros and cons, and how they can become a powerful marketing force for advertisers, publishers and affiliates.

There are literally lots of different types of GPT with new ones being created everyday. Each type of GPT program needs to be powered by a special type of Web application or GPT script. As a base for this post, we chose those GPT types provided by GPTEngine as it’s the GPT script that offers more types of GPT campaigns out-of-the-box. In future posts, we’ll look closely at each of these methods of online advertising.

PTC (Paid To Click)

PTC is by far the most known type of GPT campaign. Users (affiliates) get paid to click on ads (usually banners or text links) that redirect them to the advertiser’s Website. Most systems credit the user after some time spent on that site (some sort of timer is required). Paid To Click ads are usually grouped in the member’s area (login is required) so users can choose what ones they want to click on.

What is PTC good for?

  • PTC programs are good for displaying ads under categorized subjects like sports, fashion, software, etc.

PTC Pros:

  • For advertisers: low cost campaigns, high exposure.
  • For paid users: unobtrusive ad experience.
  • For publishers: easy of maintenance, low resource consuming.

PTC Cons:

  • For advertisers: increase of untargeted traffic.
  • For paid users: low payment per click.
  • For publishers: profit requires high volume of PTC campaigns.

PTR (Paid To Read [Email])

Email marketing has become one of the strongest methods of reaching consumers, specially those who make purchases online. PTR (Paid To Read) is one of the most effective ways of delivering ads for a wide audience — almost everyone has an email account. Users get paid to read advertisement sent to their email address and click on a link that will redirect them to the advertiser’s Website.

What is PTR good for?

  • PTR programs are good for reaching a wider audience.

PTR Pros:

  • For advertisers: high CTR (Click Through Rate), high exposure.
  • For paid users: ads directly from their email readers.
  • For publishers: easy of maintenance.

PTR Cons:

  • For advertisers: paid emails flagged as junk/spam.
  • For paid users: low payment per click.
  • For publishers: very resource consuming.

PTS (Paid To Surf [Visit])

In a PTS program, users visit a series of Websites which are randomly rotated in a species of “surf” bar or frame. Each site is displayed for a certain amount of time (which can be paused by the user) and then another site is automatically loaded. Depending on the PTS script, a type of CAPTCHA must be solved before the user get credit for visiting a Website.

What is PTS good for?

  • PTS programs are good for a high volume of Websites submitted under a specific category.

PTS Pros:

  • For advertisers: low cost campaigns.
  • For paid users: easy completion.
  • For publishers: easy of maintenance, low resource consuming.

PTS Cons:

  • For advertisers: increase of untargeted traffic.
  • For paid users: low payment per visit.
  • For publishers: profit requires high volume of PTS campaigns.

PTSU (Paid To Sign Up)

PTSU programs can be a powerful tool to get a high number of users subscribed to an online service or page. In a Paid To Sign Up program, users get paid to sign up for an account on the advertiser’s Website. A post-back from the advertiser side indicates when the signup process is complete.

What is PTSU good for?

  • PTSU programs are good to get a high number of members to sign up for a given site account.

PTSU Pros:

  • For advertisers: increased conversion rates.
  • For paid users: good payment for completion.
  • For publishers: easy of maintenance, low resource consuming.

PTSU Cons:

  • For advertisers: increase of unwanted members.
  • For paid users: longer completion times.
  • For publishers: post-back handling can be very tricky.

PTRV (Paid To Review)

PTRV programs are an effective way of collecting human generated content in the form of reviews. In a Paid To Review program, users get paid to write a review about some product or service. A post-back from the advertiser side indicates when the review has been accepted or published.

What is PTRV good for?

  • PTRV programs are good to get lots of human generated content about some product or service.

PTRV Pros:

  • For advertisers: fresh, human generated content.
  • For paid users: good payment for completion.
  • For publishers: easy of maintenance, low resource consuming.

PTRV Cons:

  • For advertisers: unusable/poorly done reviews.
  • For paid users: longer completion times.
  • For publishers: post-back handling can be very tricky.

PTTS (Paid To Take Survey)

With PTTS programs, marketers and product developers find a receptive audience for conducting market research. In a Paid To Take Survey program, users get paid to take a survey about some product or service. A post-back from the advertiser side indicates when the survey has been taken.

What is PTTS good for?

  • PTTS programs are a good way to conduct a market research.

PTTS Pros:

  • For advertisers: insightful market research data.
  • For paid users: good payment for completion.
  • For publishers: easy of maintenance, low resource consuming.

PTTS Cons:

  • For advertisers: rushed survey taking.
  • For paid users: longer completion times.
  • For publishers: post-back handling can be very tricky.

PTCO (Paid To Complete Offer)

PTCO is one of the most popular types of GPT programs on the internet. In a Paid To Complete Offer program, users get paid to engage in something offered by advertisers like joining a community, testing some product or even purchasing something online. A post-back from the advertiser side indicates when the offer has been completed.

What is PTCO good for?

  • PTCO programs are a good way to attract new users for a given product or service.

PTCO Pros:

  • For advertisers: increased user base.
  • For paid users: besides payment for completion, users get something in return.
  • For publishers: easy of maintenance, low resource consuming.

PTCO Cons:

  • For advertisers: uninterested users.
  • For paid users: longer completion times.
  • For publishers: post-back handling can be very tricky.

PTP (Paid To Promote)

PTP is one of the most effective ways of online advertising in use today. Big players like Google (AdSense and AdWords) use it actively to maintain a large network of advertisement delivery around the Web. In a Paid To Promote program, users get paid to promote ads on their Websites in the form of banners, text links or any other type of clickable ad.

What is PTP good for?

  • PTP programs are a great solution for creating a network of advertising delivery around the Internet.

PTP Pros:

  • For advertisers: increased conversion rates.
  • For paid users: increased earning possibilities.
  • For publishers: easy of maintenance.

PTP Cons:

  • For advertisers: link farms, click fraud.
  • For paid users: high traffic Website required to profit.
  • For publishers: very resource consuming.

Other considerations

GPT programs, by themselves, are not the best or worst form of online advertising. Just like any type of business, successful GPT campaigns require lots of trial and error fine-tuning allied with the best strategies to make advertisement delivery an effective (and enjoyable) process for advertisers, affiliates (paid members) and publishers.

As a final note, we would like to make the following suggestions regarding GPT programs:

  • For advertisers: choose the right GPT campaign for the right needs. Create compelling ads that encourage users to participate and deliver good content — content, always content.
  • For paid members: keep away from “scammy” or suspect GPT sites. Don’t engage in worthless schemes (value your time and efforts).
  • For publishers: keep your GPT Website clean, bug-free and up-to-date. The best features for advertisers and members will depend mostly on the choice of the GPT script. We strongly suggest GPTEngine as the best solution for your Website since it has been exhaustively optimized to avoid or minimize the downsides associated with running a GPT program (disclaimer: we are the developers).
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One Response to PTC, PTP and other “Get Paid To” campaigns: What are they good for?

  1. earnclub says:

    dear site ptc publisher my need some tips ptc ads publishing system

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